Archive for October, 2008

30
Oct
08

So, how do we think we did?

The second one day project was quite a challenge and I put a lot of work in to it. So how do I think I did? Not too bad, I think as far as the logo is concerned, I put too much emphasis on trying to look hip as it was supposed to be attractive to young people, and not enough on the actual purpose of the charity. This has been commented on and I think good point well made! I did start off with a much more organic colour scheme which may have been better but I thought it looked too organic, not paradoxical enough (is that a word? I think so…).

I was trying to acheive a paradox with the organic styling of the shapes and the sense of electricity, I don’t think this translated quite as well as I had hoped. I think the concept works really well for screen so I’ll probably keep it in the bag for future use!

I think it looks bloomin nice but that doesn’t mean it’s good ay? But hey, it doesn’t matter, this is just practice right? If we fall over, we get up and get back on with it. As long as I learn from my mistakes, they are no longer mistakes but part of my learning experience!

I think the first one day project was a lot more successful, I think it was a really good strong concept which always helps. I may use this one as one of my final submissions, with a few alterations (in true frogger style, nothing is EVER finished!). On that front there are a couple more to come shortly which I think are quite strong.

Wow, what a long post, I think I am getting used to this malarky! Frogger’s gotta hop off now, got a video editing workshop, super cool!

28
Oct
08

One day project 2

Sheesh, what a day…

For my second one day project, I have created a brand around the name Paradox. The campaign is aimed towards encoraging young people to use more environmentally friendly technology. The design concept is based around organic swirling shapes. The screen version of the logo shows these shapes as electricity however I have simplified it for the print version

Below is the screen and then print version

 

 

 

 Here is a complement slip and letter head to illustrate uses for print

And finally a web homepage example

20
Oct
08

In our hands?

The debate surrounding climate change has inspired this image. We are continually exposed to the idea in the media, that we must take responsibility for our own ‘carbon footprint’, and reduce carbon emissions to combat climate change.

The Intergovermental Panel on Climate Change (IPCC) stated in their report ‘Climate Science and Policy: Making the Connection’

‘The IPCC Working Group reports contain many conclusions. The major ones attribute most of the warming observed over the past 50 years to human activities and predict significant warming over the next century.’ (Schlesinger, J and Sproull, J.L December 4, 2001 6)

However the notion that climate change is a direct result of human intervention has been widely disputed. In an interview published on the BBC Weather Centre website, Philip Stott, Emeritus Professor of Biogeography at the University of London, gave the following statement;

‘In the UK, it is a media myth that there are only a few scientists who disagree with the view of ‘global warming’ on which the Kyoto Protocol is predicated.’

He went on to say;

‘the authors [of the report, 'Climate Science and Policy: Making the Connection'] challenge the key antinomy at the heart of Kyoto – namely that climate is one of the most complex systems known, yet we claim we can manage it by trying to control a small set of factors, namely greenhouse gas emissions.’ (no date)
 
This leads me to thinking, what do we actually know about the impact new technologies have had on our environment, and what the future implications are?
 
The following image attempts to explore the notion that we are continually exposed to the idea that we hold the future of our planet in our hands. However those hands are perhaps those of a child, when we consider what we actually know and understand about the world around us.

15
Oct
08

Fractal fun

Another of my ideas for the final project has been based around fractal art. Physicists use mathematical equations to explain occurrences in nature, and these are widely accepted explanations. This has caused me to think about the symbiotic relationship between mathematics and nature and whether mathematics itself can be considered intrinsically natural. Fractals are based on mathematics and generated by technology, which could perhaps be considered a juxtaposition of nature and technology.

Below is a simulated a fractal I created in Photoshop. It’s not brilliant but I am still working on it! The base image used is actually the partially stripped down engine of a certain Mr James Ellison’s British Superbike. Possibly the most imaginative use for a motorbike engine ever, unless anyone can think of a better one!?

 

 

14
Oct
08

Revolution

This image, still working on the overall theme of nature and technology, is based around the word revolution. The concept uses the word in the context of a full circle. I am trying to illustrate how the natural world is gradually disappearing a piece at a time, to make way for cities and towns. The image explores the possibility that human life is not as sustainable as we think and eventually, nature will take back the world, piece by piece.

09
Oct
08

Hello world!

So, here I am, my very first blog and I have found myself with very little to say… I have been sat here all morning with builders drilling, banging and crashing and my neighbour shouting at God knows what, trying to research semiotics for my uni assignment. I feel like going outside and shouting ‘for crying out loud, can you all not just be quiet, just for a minute’, but I think the effect will be negligible to say the least.

I have been working on my uni assignment which entails creating 5 images around the concept of nature & technology. Here is my first attempt, the image combines a photo taken in the New Forest, with a night shot of the Wessex Way in Bournemouth. I was trying to illustrate how roads encroach on our natural spaces.